Facebook block clickbait ads, hopefully others follow

Finally, someone is doing something about clickbait ads.

Clickbait ads are those ads that show up on various web sites that announce something like “6-year-old saves grandmother. You won’t believe what happened next” or “A jaw dropping 0% interest rate on new loans.”

When you click on the link, it may bring you to the intended site but you also may experience pop-up web pages [where who knows what you will get]. As the advertiser is not too “kosher” regarding their ethics, who knows what kind of ads you would get. Porn? Scam site? Phishing site?

Facebook has announced it will use a new anti-clickbait algorithm that it is now rolling out to detect and remove these clickbait ads. The algorithm primarily looks for phrases often used in clickbait headlines but not in legitimate headlines, similar to email spam filters.

Clickbait is one of the most complained about parts of the News Feed on Facebook.

Facebook won’t be publicly publishing the multi-page document of guidelines for defining clickbait because “a big part of this is actually spam, and if you expose exactly what we’re doing and how we’re doing it, they reverse in engineer it and figure out how to get around it.”